It is a private advisory council of sharp, ambitious women who understand the complexity, brilliance, and pressure of being the power behind a family enterprise.
Every session is a closed-door boardroom.
Every conversation is confidential.
Every insight is strategic, actionable, and tailored to you.
Not a class.
Not therapy.
Not networking.
Not a webinar where someone lectures at you.
You make critical decisions but rarely get the credit
Business stress follows you from boardroom to bedroom
Your expertise is questioned despite years of contribution
Real reason why family members clas
Family dinners turn into strategy sessions you didn't consent to
Your professional growth takes a backseat to "supporting the business
You lack a network of women who truly understand your unique challenges
Define your actual vs. perceived role in the business
Establish professional credibility within family dynamics
Create clear job descriptions and expectations
Master crucial conversations without damaging relationships
Learn to disagree professionally and productively
Develop your unique leadership voice
Separate business stress from personal life
Navigate complex family-business power structures
Maintain professional relationships with family members
Position yourself as a strategic asset
Build external professional networks
Plan your continued leadership development
30+ years transforming family business dynamics
MBA in Organizational Management & International Relations
Featured speaker at 50+ industry conferences
Featured in ELLE, Washington Post, Fortune & Forbes, FOX, CNBC and ABC
Author of "Big Sister's Guide to the World of Work"

Authentic support from women facing similar challenges
Proven strategies for setting boundaries and reclaiming your personal space
Expert-led discussions and actionable insights to thrive both at home and in business
A confidential community built on trust, respect, and mutual empowerment
Opportunities for networking and professional growth


Women or partner actively involved in managing or supporting family-run businesses
Women or partner whose partners bring operational stress home—even if you’re not directly involved
Women or partner seeking support, clarity, and balance in navigating family-business dynamics.
Opportunities for networking and professional growth
Bi-weekly virtual/in-person meetings
Facilitated by Jocelyn Greenky Underwood, business transformation expert
Structured discussions, guest experts, Q&A sessions, and networking
Opportunities for networking and professional growth

I came back from each session smarter and calmer. I’m in.
Samantha Williams
This group gave me the tools—and the words—to talk to my partner like a partner, not a punching bag.
Joyce Anderson
This group gave me an education as if I earned my MBA!
Patty Zimmerman
A dedicated advising team for 90
minutes
Faster, smarter decision-making
Unbiased, expert guidance
Real-time solutions from people
who’ve been there
A space where candor is not just
allowed but required
A facilitator who keeps the room
honest, productive, and moving
Day: Thursdays Time: 12:00 – 1:30 PM (ET) Dates: January 9, January 23, February 6, February 20 March 6, March 20, April 3
Weekly 90-minute live Zoom calls
8 women max
Jocelyn Greenky, MBA,
Business Transformation Expert & longtime advisor to family-run businesses
Each session blends expert guidance, peer discussion, and actionable takeaways.
Guest experts and real-world case studies enrich your learning.
Opportunities for ongoing connection and accountability between sessions.
total per month
Live Sessions
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